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Keeping up appearances
David Cameron needs to learn more about business
It will be interesting for excavation industry analysts to assess in the months ahead which investment did more to promote a well-known brand of British digger — its sponsorship of a 300mph yellow car streaking across Bonneville Salt Flats, Utah, in pursuit of the world land diesel speed record or its provision of a corporate jet to help an opposition politican move around the Indian sub-continent, opening a new plant in the process.
One project is eye-catching but irrelevant to the brand. The other is worthy but dull — or it would be if the politician were not David Cameron. Instead, his trip to India next month, paid for partly by JCB, has triggered an important debate before he even leaves the ground. Is his habit of corporate name-dropping an innocent by-product of his generous nature and background in public relations? Or is it evidence that even the prospect of power, contingent on an election still four years off, inevitably corrupts?
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To read more http://www.timesonline.co.uk/article/0,,542-2322949,00.html
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